I always make sure to point out to my clients that the color they are going to choose won't look the same 24 hours a day. Throughout the day, natural and artificial lighting change, thereby changing how a color will look.
Natural lighting (i.e., sunlight) constantly changes throughout the day and affects a room's location, number of windows, etc. Artificial lighting changes with the type of bulbs you use for the room.
So, be sure to turn on artificial lights even in daylight to see what your colors will look like.
While there is a lot to consider, these changes and patterns offer an opportunity to consider new colors that weren't immediately obvious at first, creating new ways to see our spaces.
These challenges excite me, and I'm always here to assist you with your coloring needs.